This week New Balance has unveiled more details of its new performance running shoe which has been equipped with a 3D printed midsole and follows on from the 3D printer footwear that was unveiled by Adidas a few months back.
The company will launch the new Zante Generate sneakers in a limited run of just 44 pairs which will be available to purchase at a cost of $400 each from either the online New Balance store all the Balance Experience Store at 583 Boylston Street in Boston.
The new running shoe has been created in conjunction with technology provided by 3D Systems more widely known for their manufacturing skills in creating 3D printers. New Balance has used the company’s newly developed laser sintering powder Which has been launched under the name DuraForm. New Balance President and CEO Robert DeMartini
New Balance is at the forefront of 3D printing and has been utilizing this exciting and innovative technology to customize product for our athletes for a number of years. Our unique position as both a manufacturer and retailer allows us to bring the world’s first 3D printed running midsole to market. The Zante Generate demonstrates the strength of New Balance design and innovation and will allow consumers to own a piece of running technology history.
New Balance explains more :
The new midsoles leverage the benefits of 3D printing and breakthroughs in available materials to achieve an optimal balance of flexibility, strength, weight and durability in an intricate honeycomb midsole structure. Within this incredibly flexible midsole, hundreds of small, open cells provide cushioning and structure. The Zante Generate upper is taken from the Fresh Foam Zante v2, which features a bootie construction with an engineered mesh through the midfoot to allow for soft, supple support.