Porsche Automobil Holding SE, usually shortened to Porsche, is a German holding company with investments in the automotive industry.
Porsche SE is headquartered in Zuffenhausen, a city district of Stuttgart, Baden-Württemberg and is owned by the Porsche families.
Porsche SE was the owner of Dr. Ing. h.c. F. Porsche AG (Porsche AG), and in June 2007 became a holding company for its stake in Porsche Zwischenholding GmbH (50.1%) (which in turn held 100% of Porsche AG) and Volkswagen AG (50.7%). In August 2009, Porsche SE and Volkswagen A Greached an agreement that the two companies would merge in 2011, to form an "Integrated Automotive Group". The management of Volkswagen AG, which had resisted relinquishing the power to control, agreed to be owned (50.7% of Volkswagen AG ordinary shares with voting rights) by Porsche SE in return for VW acquiring control of Porsche AG.
As of the end of 2013, the 50.7% control interest in VW AG is the predominant investment by Porsche SE, and Volkswagen AG in turn controls brands and companies such as Volkswagen, Audi, SEAT, Škoda, Bentley, Bugatti,Lamborghini, Porsche AG, Ducati, VW Commercial Vehicles, Saab SCANIA, MAN, as well as Volkswagen Financial Services.
The Company diversifies its activities into three business fields: Wholesale; Retail and Financial Services. In the wholesale business field, the Company manages distribution and marketing in Austria of the marques VW, Audit, Seat, Skoda, Porsche and, additionally, is also active in the parts distribution, as well as in the field of after sales. In the Retail business field, the Company acts through two separate retail groups - Retail of the marques of the Volkswagen Group and the Porsche sports car marque, represented by Porsche Inter Auto, and Retail of marques of various manufacturers, represented by the French PGA, and focuses mostly on France, the Netherlands and also on Poland and Greece. Apart from those retail groups, it is also active in China, and operates an IT-services related business field. In Austria and the South Eastern Europe, it also offers a range of financial services.