A popular Chinese photo-editing app has burst into popularity in the West, covering social feeds in airbrushed photos with huge, sparkling eyes.
Although Meitu has been around since 2008, it has become an overnight success and was trending in Apple's App Store on Thursday.
Meitu is a lot like other photo-editing apps — it has Bitmoji-style stickers, Instagram-style filters, and Layout-style photo collages.
But the app really shines in its "hand-drawn" mode that is like a Snapchat filter on steroids. It slims jawlines, enlarges eyes, and adds a bit of sparkle to the whole package.
Basically, it makes you look like a cartoon — and these images are rapidly spreading on social media.
The company behind the app had its initial public offering in Hong Kong in December with a roughly $4.6 billion valuation, which may increase as investors learn that Western audiences like the app, too.