Nigerian telecommunications network, Etisalat Nigeria, has launched a Samsung Experience Zone within the Etisalat Experience Centre in Adeola Odeku, Victoria Island, Lagos.
Etisalat in partnership with Samsung West Africa unveiled the first of many Samsung Experience Zones which it aims to launch in major Etisalat Experience Centres, across the country.
Speaking at the official unveiling of the Samsung Experience Zone, Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, said the initiative is borne out of the need to enrich the experience of customers on the network. He also expressed delight at the partnership and applauded the two brands for building a mutually benefiting relationship since the telecoms firms started operations in Nigeria.
“As an innovative company driven by the need to provide our customers unequaled telecommunications experience, we are always on the lookout for opportunities to enrich their experience in the most interesting ways possible. The Samsung Experience Zone is an amazing experience within Etisalat’s superior experiential offering, and we are happy with the kind of support we have got from Samsung over the years. We have been enjoying their partnership since inception,” he said.
Mr. Idowu also assured on the readiness of the partners to replicate the Samsung Experience Zone in other Etisalat Experience Centres across the nation “at an aggressive pace”
In his brief remarks, the Managing Director, Samsung West Africa, Paul Lee, described the Experience Zone as a breakthrough platform that empowers customers to use innovation and technology to improve their standard of living.
His said, “We are delighted at this new long term relationship because we both share the importance of understanding how technology can inspire upliftment for the people in the country. The priority for us is how to continue to bring new technology and innovation to the brands. “
Top management team members from both companies at the event include Etisalat Nigeria’s Directors for Consumer Segment, Adeola Dairo; Enterprise Segment, Eric Uwaoma; Channel Sales, Victor Nwaobia and Retails, Sales, Lou Odunuga; and Directors, Information Technology and Mobility, Samsung West Africa, Emmanuoli Revmatas and Olumide Ojo.
Etisalat Nigeria upgrades EasyMobile App
Etisalat Nigeria has launched a revamped version of its EasyMobile App. According to the company, among features, the new EasyMobile App enables customers on the network to get things done by eliminating the trouble of having to remember, text or dial certain codes before they can access services from their devices on the etisalat network.
Etisalat further revealed that the EasyMobile App now comes with an enhanced user interface and improved user experience with features that enable personalisation and instant customer support. The App is zero-rated, which means subscribers do not need to have data to use it.
Commenting on the App, the Director, Brands & Experience, Etisalat Nigeria, Elvis Ogiemwanye, explained that with the new EasyMobile App customers can further optimise the innovative value offerings that are available to them on the Etisalat network.
“The new EasyMobile App further demonstrates Etisalat’s unflinching commitment to continuously offer innovative services that help Nigerians to solve problems with the least effort as most things can be done on the app with just a tap. We are delighted at this latest product; it underlines how we leverage innovation to make life a lot better for our customers.”
In addition to other services that are available on the app, it can be used to interact with an Etisalat Customer Care Executive via live chat, opt-in and out of services, access promos and special offers, locate Etisalat Experience Centres and purchase airtime or data with a debit card. The App is available for download on Apple App Store and Google Play Store for iOS and Android devices.
Information Communication To Shape African Economy In 2015
This year is expected to usher in a heightened level of adoption and deployment of Information and Communication Technology (ICT) across the continent.
Already, projections from experts suggest that the public cloud in emerging African states will see a compound annual growth rate (CAGR) of 84 percent over the next five years. This is expected to be a key driver of the expected ICT proliferation across the region.
Forecasts from the International Data Corporation (IDC) predict a particularly intense effect on economic development and social progress on the continent owing to the widespread adoption and use of ICT over the next 12 months.
“Sub-Saharan Africa is finally realizing its potential for economic growth, and now boasts six of the top ten fastest-growing economies in the world and ICT is playing a key role in not only supporting this economic boom, but also shaping its future direction,” says Mark Walker, IDC’s regional director for Africa.
He noted, however, that the latest ICT trends are set to drive strong GDP growth across the continent, modernizing and optimizing every sector of the economy and facilitating closer intra-Africa trade. Governments with relevant, effective national ICT policies will therefore build on this and begin to dominate the economic landscape, Walker notes.
Governments have not been left out in the increasing adoption of ICT as an enabler of service delivery. Because of this, e-government and m-government initiatives now rank high on the strategies for addressing emerging challenges caused by rapid urbanization.
When it occurs in a haphazard fashion, urban expansion can be an obstacle to economic growth. This presents a case for the deployment of ICT in ensuring good urban governance through the use of smart grids in utilities, water supply monitoring, safety and security, and video surveillance. IDC expects a closer synergy between nations in 2015 because of the advantages from the smart ICT initiatives.
“Effective regional integration will help breach the barriers that undermine the daily operations of ordinary producers and traders of both goods and services,” Walker adds. “This includes payment systems, financial inclusion, and cross-border payments, and the increased implementation of such ICT-enabled financial transactions in 2015 will create a platform for the next stage of domestic and regional socio-economic development across Africa.”
based on these premises, the economic landscape in 2015 should see the emergence of new markets, products, and clients. This is expected to be maintained as large multinationals continue to tap into the African growth story, while others expand into new geographies via enhanced intra-Africa trade. Definitely, the cloud will be a significant driver and enabler of this transformation.
“Cloud, enterprise mobility, big data, and social technologies are new product sets that can offer significant advantages to African organizations looking to leapfrog to advanced technologies in order to address pertinent issues in their markets,” the IDC regional director explained.
He noted that with the blurring of industry boundaries in Africa’s more mature markets, this year “will offer significant opportunities for providers and end-user organizations to address the evolving requirements of markets adjacent to those they are servicing now.”