Polaroid has launched its Pop camera that shoots and prints 3-inch by 4-inch instant photos using ZINK - an inkless photo paper technology.
It also works as a digital camera so you can shoot in digital or instant format - or both at the same time.
The gadget was announced today at the Consumer Electronics Show in Las Vegas, where other ground-breaking devices have been showcased such as three-screen laptops, credit-card sized portable chargers and even a 'wallpaper' thin TV screen.
The camera has a 20-megapixel CMOS sensor built in, dual-LED flash and can record 1080p HD video.
It also has Wi-Fi/Bluetooth connectivity, an associated Polaroid Print app and a self-timer so that everyone can fit in a photo without someone having to stretch their arm out for a selfie.
For fans of filters, the camera allows you to shoot in three modes - black and white, color and vintage sepia.
The Pop features a 3.97-inch touchscreen LCD display for framing shots and prints photos in under a minute.
It was designed by Ammunition Group - the same company that designed Apple's Beats Pill+.
C+A Global made the product and licensed the Polaroid brand for the Pop as well as for other models such as the Polaroid Snap and the Polaroid Cube.
The camera is set to be released at the end of this year and the price has yet to be announced.
Polaroid was founded in 1937 by Edwin H.Land and became best for its instant self-developing film cameras.
But the Polaroid corporation was declared bankrupt in 2001 and its brand and assets were sold off.
It was acquired by Petters Group Worldwide and in 2008 announced that it would permanently cease production of instant film.
Later that year, the Petters Group filed for bankruptcy protection but Polaroid continued to manufacture and market new products.
The Pop wasn't the only impressive camera to be announced at CES.
Panasonic unveiled their dust, splash, and freeze-proof camera, capable of shooting 4K video and 6K photo at CES 2017 in Las Vegas yesterday.
Panasonic is calling it the world’s first DSLM camera that meets a professional standard, and the $2,000 device is set to come in March.
Sony also unveiled their own 42.4 megapixel camera, the Alpha 99II, which is equipped with back-illuminated, full-frame sensors and 5-axis SteadyShot Inside image stabilization.
The high-resolution camera can even capture 960 frames per second for mesmerizing slow motion footage.