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Nulo Named to Top 25 Most Innovative Companies

  • ByNulo 2016-08-10 11:48:38

Nulo Named to Top 25 Most Innovative Companies. Science & Technology World Website

Max, owner of Nulo CEO Michael Landa


Located in Austin, TX, Nulo is at home in the epi-center of a hip, active and pet-loving community where we enjoy seeing pet parents get out with their favorite four-footed friends.


Our company started when our founders, who have a long history in professional pet care and education, began to see an escalation in overweight pets and the administration of at-home insulin shots for diabetic cats and dogs.


A study of 6,000 households and 11,000 dogs and cats confirmed the alarming trend … pets were essentially living in a “fast food nation.” Just like many of our human counterparts, dogs and cats have been significantly overfed and often enticed with nutritionally poor ingredients. To make matters worse, many of the pet foods on the store shelf were discovered to be over 12 months old – severely decreasing the taste and the potency of nutritionally rich ingredients.


So Nulo set out to be a different kind of pet food company with no short cuts and using only the finest natural ingredients. Along with some of the brightest minds in the pet food industry, we began creating unique recipes using fresh chicken, lamb and salmon and paired them with yummy things like apples, carrots, lentils, and sweet potato.

We also made a promise to keep Nulo products the freshest recipes you’ll ever find on the store shelf or to arrive at your door. Our blends are made and distributed in smaller batches to ensure they spend less time on the shelf and taste better when they land in the bowl.

Good pet nutrition should be simple and Nulo is proud to live up to our promise of keeping pets active and healthy for years to come.



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