Beta is an Italian motorcycle manufacturer, specialising in off-road motorcycles. Beta are best known for their populartrials bikes. In 2005, they launched a range of enduro motorcycles using KTM engines. In 2010 they launched the new RR series, with a new engine made in-house. Beta motorcycles have been used by world trials champions such as Jordi Tarrés,Dougie Lampkin and Albert Cabestany.
Beta has its origins in 1904 as a bicycle manufacturing company named "Società Giuseppe Bianchi", originally based in Florence. The company started making motorcycles in 1948. The name Beta comes from the initials of Enzo Bianchi and Arrigo Tosi, who ran the company at that time. Focusing on two-stroke bikes through the 1950s and 1960s, the company started focusing development and production to off-road motorcycles in the 1970s.