AdvoCare International, L.P. is an American company which sells nutritional supplements, weight management, energy, andsports nutrition dietary supplements using the direct selling business model. The company was founded in 1993 by Charles Ragus and employs around 250 people in the United States. Its corporate headquarters are in Plano, Texas.
The company distributes its products in the United States through a network of approximately 60,000 independent distributors, who participate in a compensation plan based on a multilevel marketing model.
Charles Ragus founded AdvoCare in 1993, as a multilevel marketing company that distributes health and nutrition products. Before AdvoCare, Ragus worked as a regional vice president for Fidelity Union Insurance, and as a multi-level marketing distributor for Herbalife. He briefly played defensive end for the National Football League's Kansas City Chiefsin the 1960s. He died in 2001 at the age 58.
In May 2007, Richard H. Wright became president and CEO of AdvoCare. Wright had previously served as Chief of Staff for US Representative Jim McCrery.