Pegasystems Inc. is an American software company based in Cambridge, Massachusetts. Pega specializes in developingsoftware for customer relationship management (CRM) and business process management (BPM).
The company announced in 1996 that it would be publicly traded on the NASDAQ stock exchange (PEGA). Since 2010, the company has acquired a number of companies including Antenna Software, Firefly and Chordiant.
Products and services
Gartner and Forrester have stated that the customer engagement business has a broad range in terms of its annual valuation. Taking both sets of research into account, the market is estimated to be worth $30 billion to $40 billion annually.
Customer relationship management (CRM)
In 2015, Pegasystems customer relationship management (CRM) suite was listed as one of the largest in the CRM market by David Roe of CMSWire. Pega was included in the top 5 alongside Salesforce.com, SAP CRM, Oracle CRM and Microsoft Dynamics CRM.
Many within the CRM industry have focused on the implementation of cloud technology within their software. Alan Trefler stated in a presentation at the company's annual user conference that many competing products were "online rolodexes". He went on to state that many out of the box applications were often a short term fix to a long-term solution. This is mainly because Pegasystems is seen within the industry as a more bespoke solution than the Oracle and SAP solutions.
During 2015, Pega was chosen as the leader in the field of customer relationship management by a number of leading analysts. In April 2015, Gartner announced that Pega was the leader in the Magic Quadrant for the CRM Customer Engagement Center, along with a similar award from Forrester Research the month prior.
Enterprise Mobility Platform
Clients who have been named as users of the platform have included Heineken.